![]() And so, my buddy was like, “Why don’t you just put it up on the Internet?” I’m like, “I don’t know how to do that.” He’s like, just whatever, learn some HTML. This is like back when Geocities was still a thing. I mean, literally no one, zero positive response, absolute zero. And so, I sent all of my stuff to book publishers and magazines and everything. My friends thought they were hilarious, like you should get this published. It was I’m writing, where do I put it? And so, that’s kind of how I had to learn because I really started writing about ‘02 and I sent all my writing stories and e-mails to friends, and I sent them. Everything I did on the internet surrounded– it wasn’t like I’m on the Internet and I also write. I was very successful in what I did, but for someone who was as early as I was, I mean, there were fields of gold I just passed by because it’s like ashes, money, who cares? So, no, it’s not like I was writing. If I had been smart about, I was early on the Internet, if I’d been like, oh, this is a business, I want to make money, I wouldn’t have gotten into writing. I don’t know, who would be a writer? Brad Weimert: Weren’t you managing a blog or something that was… Tucker Max: The Internet stuff was my foray into writing. In my mind, the only people who were writers were like lame b*tches. Brad Weimert: Was it? Tucker Max: Yeah, I went to law school and I had no plans of being a writer. That was the first book, but not the beginning of your writing, right? Tucker Max: No, it’s pretty much. So, I want to at least hear the basics of that because I got introduced to I Hope They Serve Beer in Hell years ago, which is hilarious. So, most people know you because you are an unusual character that took your unusual lifestyle and wrote books about it and did another unusual thing, which is had three New York Times bestsellers at the same time, which is wild. Brad Weimert: And that’s a whole ‘nother topic as to why and when and how you ended up in your own bubble or in a bubble with others that share a similar lifestyle, but let’s start at the beginning. Brad Weimert: And that’s Dripping Springs, right? Tucker Max: Yes. Tucker Max: You live on the outskirts of where I am. So, you are now living in the outskirts but… Tucker Max: Outskirts of what? Brad Weimert: Austin. Brad Weimert: Yeah, it’s good to see you, too. Brad Weimert: Tucker Max, appreciate you coming and hanging out, man. We will dig into personal life, writing books, marketing yourself, not the book, and the nuances of building a multi-eight figure company, both the good and the bad. He also built a multi-eight figure company and will dig into the nuances of that. Tucker Max is a three-time New York Times bestselling author, which he doesn’t seem to have much affinity for. Brad Weimert: Well, you won’t accuse me of being boring on this one, but we will push the boundaries a little bit. “AI is going to make people who are good at media even better.” – Tucker Max.If you do not position it correctly for what you want, you cannot market your way out of that.” – Tucker Max If you lay the wrong foundation, nothing you can do after that will fix it. “It’s sort of like building your house.Use the book to market you.” – Tucker Max You can have fame and status, or you can have money.” – Tucker Max “It’s like you hear the saying in construction: ‘Good, cheap, fast - pick two.’ It’s like that in books.They care that you know something that they don’t know that helps them.” – Tucker Max ![]() And they don’t care that you’re a bestseller. “If you want people who are worth $30 million to invest with you, you need to speak to them.You’ll also hear Tucker share the key questions nonfiction writers must be able to answer before putting pen to paper, how Scribe adjusted its organizational structure to grow from $2M to $24M, and the role AI will play in book writing in the years to come. In today’s episode, you’ll hear Tucker talk about the nontraditional avenues entrepreneurs and aspiring writers can use to monetize their written ideas in a big way. After helping Scribe grow to $24M, Tucker exited the company in 2021.įor many entrepreneurs, however, chasing sales and bestseller lists may not be the best way to crack 7 and 8-figures with writing. Tucker’s books have sold more than 4.5 million copies, while Scribe Media has helped publish memoirs for people like David Goggins, Tiffany Haddish and Dan Sullivan. Tucker Max is a 4X New York Times bestselling author, investor and the former co-founder of Scribe Media, a multi-8-figure publishing company that helps aspiring authors tell and sell their stories.
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